STORIES BY NAJIB ASADDOK
From
my experience.
Selected Facebook writing from 2025 onwards, stories of business ups and downs and the journey of building IYZIQ.
SELECTED WRITING · 2025–PRESENT
Writing from Facebook.
On business, family and the things I've learned along the way.
I Didn't Like Coffee. The Story Behind BeNergy.
More than 20 attempts and months of searching for a taste I would enjoy myself.
When I Hit a Low Point, I Learned to Return to Allah
I once felt empty and lost my motivation. This is what I learned as I began to find strength again.
Acknowledging My Weaknesses: The First Step to Starting Over
I had to review the numbers, acknowledge my mistakes and learn to start again with a small team.
Hug First, Talk Later
An experience with my wife taught me to calm down before talking things through.
FROM STARTING OVER TO IYZIQ
Stories from my journey.
My Training Business Took a Hit: How I Started Over
The training business I had built over many years suddenly suffered a major downturn. With the knowledge and experience I had, I started a new business from scratch.
Going Live Again: My Experience Returning to Livestreaming
Going live again, and showing up every day. These photos capture part of that journey.
How IYZIQ Began in 2025
In 2025, IYZIQ was born. I built this business from scratch, drawing on my knowledge and experience after the training business I had built over many years suffered a major downturn.
HEAR IT IN MY OWN WORDS
Stories of ups and downs.
Podcast conversations about the training industry and my experience in business.
Choose a podcast to watch