10.5M views
A Milestone to Remember
A gift for Iyzah and a thank-you to everyone who supported our journey.
Watch on TikTok (opens in a new tab)NAJIB ASADDOK · FOUNDER AND CEO OF IYZIQ
I'm Najib Asaddok, Founder and CEO of IYZIQ. Here, I share my experience of building a business, starting over and developing IYZIQ.

HEAR MY STORY
My training business and the ups and downs of my business journey.
Watch the conversation on YouTube (opens in a new tab) Watch the full episode on YouTube
I started by selling peanuts in Pontian. In this episode, I talk about family, sales and the journey of building Momentum Internet.
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01 / MY STORY
Business can be unpredictable. I've experienced that myself.
The training business I had built over many years suddenly suffered a major downturn. With the knowledge and experience I had, I started a new business from scratch.
In 2025, IYZIQ was born.
Meet Najib AsaddokMY JOURNEY IN PICTURES
9 photos. Swipe to see more.
02 / TODAY
Today, I'm focused on building IYZIQ as its Founder and CEO. Its products include BeFocus Pro+, BeFocus Kids, BeFocus Gold and BeNergy.
Discover IYZIQ03 / SELECTED WRITING · 2025–PRESENT
On business, family and the things I've learned along the way.
More than 20 attempts and months of searching for a taste I would enjoy myself.
I once felt empty and lost my motivation. This is what I learned as I began to find strength again.
I had to review the numbers, acknowledge my mistakes and learn to start again with a small team.
An experience with my wife taught me to calm down before talking things through.
04 / TIKTOK PICKS
Some of the most-watched videos on my TikTok.
10.5M views
A gift for Iyzah and a thank-you to everyone who supported our journey.
Watch on TikTok (opens in a new tab)5.1M views
One of the BeFocusPro+ videos that attracted attention on my TikTok.
Watch on TikTok (opens in a new tab)3.2M views
Watch the original conversation with N. Mashy on TikTok.
Watch on TikTok (opens in a new tab)05 / VIDEOS & STORIES
The training business I had built over many years suddenly suffered a major downturn. With the knowledge and experience I had, I started a new business from scratch.
Going live again, and showing up every day. These photos capture part of that journey.
In 2025, IYZIQ was born. I built this business from scratch, drawing on my knowledge and experience after the training business I had built over many years suffered a major downturn.
A conversation about entrepreneurship at Ar Rasyidin Academy.
EMAIL & WHATSAPP
You can email or WhatsApp me for
media enquiries, podcast or event invitations, collaborations and other enquiries.
WHAT I'M BUILDING NOW
IYZIQ began in 2025. Today, this is the business I am building as its Founder and CEO.
Discover IYZIQ (opens in a new tab)